DUNDAS collaborates with Polkadot, Unique Network, and UME to bring Web3 to Paris Fashion Week

Designer to the world’s biggest celebrities, DUNDAS will award 340 Proof-of-Attendance NFTs to exclusive guests at its D24 show.

By PolkadotMarch 6, 2023

Designer to the world’s biggest celebrities, DUNDAS will award 340 Proof-of-Attendance NFTs to exclusive guests at its D24 show.

DUNDAS, the women's designer clothing brand by the renowned Peter Dundas, in conjunction with Polkadot, the next-generation blockchain network powering the movement for a better web, is dropping its D24 collection of NFTs called “DUNDAS PFW 2023”, Proof of Attendance Protocol (PoAPs) at Paris Fashion Week. The PoAP tokens will be minted on Unique Network, a sustainable NFT blockchain and Polkadot parachain, and incorporate the narrative behind Peter Dundas’ creative designs, which have been worn by the likes of Beyonce, Reese Witherspoon, Olivia Wilde, and Mary J. Blige, among others.

The D24 collection PoAP, designed by award-winning creative studio UME, underscores DUNDAS’ mission to innovate and deliver groundbreaking experiences within digital fashion by leveraging Web3 technology. DUNDAS will drop a total of 340 PoAP tokens to individuals attending their show, which will provide exclusive access to their own unique D24 Collection Paris Fashion Week show PoAP, ushering in a new Web3-powered DUNDAS community.

Evangelo Bousis, Founder and Image Director of DUNDAS, said: “DUNDAS has been heavily invested in the intersection of Web3 technologies and fashion since the beginning of this movement. The support of industry leaders like Polkadot and our strategic partnerships with UME and Unique Network helps bring this all to life. PoAPs are just the beginning. We can't wait to show the world all the groundbreaking experiences we're building together."

In keeping with DUNDAS’ commitment to sustainable fashion, the company selected eco-friendly blockchain Unique Network as the home for the D24 show collection PoAP. Powered by Polkadot’s advanced infrastructure, Unique Network offers extensive NFT capabilities, such as the ability to create customizable, dynamic, and fractional NFTs, in turn unlocking limitless opportunities for DUNDAS to expand its Web3 presence to new depths and grow its community of fans.

Alexander Mitrovich, CEO Unique Network, said: “DUNDAS and UME Studio are pushing the boundaries of NFTs beyond digital collectibles, integrating them into the very definition of innovation within the fashion world. We support their mission to do so in a sustainable, user-friendly manner.”

Victoria Bousis, CEO & XR Director UME Studio, said: “As a female director in the space, I was inspired by the narrative behind Peter Dundas’ iconic designs and the DUNDAS woman: a confident, unapologetic, and resilient figure. We drew inspiration from Peter Dundas’ creative vision for the PoAP collection to foster enriching narratives and experiences for a diverse and growing community of digital fashion enthusiasts.”

Björn Wagner, CEO of Parity Technologies, a leading contributor to the Polkadot network, said: "This is the type of collaboration we love to see in the Polkadot ecosystem, utilizing Polkadot’s boundary-pushing technology to bring new, engaging experiences for people who may have never interacted with a blockchain before."

The D24 collection was designed with the mainstream consumer in mind and offers a seamless user experience. Individuals on the exclusive guest list will be able to claim their PoAP in just a few clicks, without needing any pre-existing knowledge of Web3 wallets or blockchain.

To learn more about the D24 collection, visit dundasworld.com.

About DUNDAS

Peter Dundas launched his eponymous lifestyle brand in unconventional style, debuting with Beyoncé Knowles at the 2017 Grammy Awards. With partner Evangelo Bousis, DUNDAS was created around a non-seasonal structure of timeless and seasonless capsule collections to meet the needs of the brand’s clientele. The Dundas woman has a nomadic spirit – she is a global traveler and values style over trends.

About Polkadot

Polkadot provides the technical advances necessary to make blockchain technology practical, accessible, scalable, interoperable, and future-proof, removing limitations and barriers to entry, and thereby fueling innovation, growing the decentralized technology space, and bringing the Web3 vision to life.

About UME

Recently awarded the PGA Innovation Award for 2023, UME is an innovative 3D studio that creates iconic stories and branded digital assets for web 3.0, groundbreaking immersive XR experiences, and “made in-engine” films and series via virtual production pipelines. UME bridges cinema, technology, and gaming through emotive virtual humans, fantastical worlds, and meaningful gaming interactions to pioneer the future of storytelling across platforms and audiences.

About Unique Network

Created as a gateway to capturing real value on the blockchain, brands and creators can use the powerful NFT-specific tools provided by Unique Network to design unique NFT use cases and build advanced economies. SDKs and Pallets may also create extensible applications, including Refungible Tokens, Nested NFTs, bundled fungible tokens, and sponsored transactions.

Unique aims to inspire mass adoption of NFTs by creating a purpose-built NFT chain accurately depicting how real-world assets and owners interact.

Media inquiries: press@parity.io

More from newsroom

Developing Analog's Timechain: Why we chose Polkadot SDK

Discover why Analog chose Polkadot SDK to power its Timechain, leveraging modularity, security, and forkless upgrades to create a seamless interoperability hub for multichain and cross-chain dapp ecosystems.

Polkadot Roundup MMXXIV

Dive into Polkadot Roundup MMXXIV for an in-depth look at 2024 milestones, including high-performance rollups, decentralized governance, and exciting expansions. Discover how Polkadot is evolving into a next-level web3 platform—plus a sneak peek at Polkadot 2, Polkadot 3, and the JAM protocol supercomputer.

Unifying Polkadot’s developer docs: A new chapter for builder experience

The PaperMoon team, supported by a Decentralized Futures grant, launches the Polkadot Developer Documentation Hub, a unified platform that simplifies developer onboarding and provides access to essential resources. This marks a transformative step for builders in the Polkadot ecosystem.

Building the future of decentralized marketing: A case study

Polkadot’s decentralized marketing sets the standard for Web3 growth. With OpenGov, bounties, and community tools, contributors are empowered to innovate, ensuring consistent, impactful campaigns and showcasing the potential of decentralized ecosystems.

Uplifting new voices and validators: Polkadot's path to sustainable decentralization

Decentralized Nodes and Decentralized Voices programs by the Web3 Foundation offer pathways for validators and governance participants to gain influence based on merit, helping to build a fairer, more resilient Polkadot ecosystem that aligns with the core principles of web3.

Is large-scale, high-quality Web3 education possible?

The Polkadot Blockchain Academy (PBA) is taking Web3 education to the next level with PBA-X, an online course crafted to deliver high-quality blockchain knowledge at scale. Learn how we’re preserving educational standards, fostering a global community, and creating new opportunities for learners everywhere.

Blockchain explained: A practical guide from concepts to use cases

Blockchain has grown far beyond its roots in cryptocurrency, reshaping industries from finance to healthcare. This guide walks you through the basics, benefits, and groundbreaking potential of blockchain and its impact on the future of the open internet.

Empowering the next wave of founders: Welcome to EasyA x Polkadot University

Unlock a structured path to start building on Polkadot with EasyA x Polkadot University.

Dynamic & Modular: Scaling Ambition with Agile Coretime

Polkadot’s Agile Coretime simplifies launching and scaling blockchain projects with dynamic blockspace allocation and flexible cost options. Learn how Agile Coretime makes it easier to build, launch, and scale ambitious Web3 projects.

How play-to-earn (P2E) is transforming onchain mobile sports gaming

Play-to-earn games are transforming mobile sports gaming. Learn how blockchain, NFTs, and platforms like Polkadot create new opportunities for digital asset ownership and cross-chain gameplay.

Polkadot Token 2049 and Decoded Asia 2024: A multichain ecosystem in action

At Token 2049 and Decoded Asia 2024 in Singapore, Polkadot teams and contributors showcased a multichain future for real-world applications. Key moments included Dr. Gavin Wood’s vision for digital individuality, Chrissy Hill’s regulatory insights, and announcements from emerging projects shaping the Web3 ecosystem.

What is a crypto wallet? Your all-access pass to the future web

In Web3, your wallet is your most valuable digital tool. It’s more than just a place to store, send, and receive cryptocurrencies securely—it’s your passport to the decentralized world.